"COUNTERPOISE CHIC"
Brand Overview:
& (AND) counterpoise chic redefines beauty with a fusion of minimalism and theatricality, creating a store that’s both an art piece and a shopping destination.
DESIGN GOAL SPECIFICATIONS
TARGET - "Counterpoise Chic" attracts beauty enthusiasts, especially millennials and Gen Z, who are keen on the latest in skincare, makeup, and fragrance and value a blend of online and in-store shopping experiences.
TECHNOLOGY - The store incorporates augmented reality makeup trials, interactive displays, and AI-driven personalized shopping experiences to enhance customer engagement.
MATERIAL & FINISH - The space contrasts matte black smooth finishes with bright, gloss white surfaces, emphasizing the store’s dualistic theme.
SUSTAINABILITY - Eco-friendly practices are prioritized, including the use of recycled materials, LED lighting, low-VOC paints, and a product recycling program.
CUSTOMER JOURNEY- The layout directs customers from basic to premium products, with interactive and personalized elements enriching the shopping experience from entry to checkout.
EMOTIONAL CONNECTION- Designed to spark curiosity and delight, the store's visual contrasts and interactive features create a memorable and engaging customer experience.
STORE DESIGN CONCEPT DEVELOPMENT
This store concept blends minimalism with bold drama in a beauty retail space that challenges the ordinary.
Using a striking black-and-white color scheme, the store creates a dynamic environment where beauty emerges from balance, transforming shopping into an exploratory and artistic experience.
KEY CONTRIBUTION
Retail store design, fixtures design, and layout and finishing
Brand experience including brand launch event concepts
VM guidelines to enhance product presentation and overall shopping experience
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BRAND LAUNCH EVENT INTEGRATION
The & (AND) brand launch will offer an immersive experience reflecting the store’s minimalist yet dramatic design. The event features interactive activities and visually captivating elements that highlight the store's balanced beauty and the brand’s commitment to innovation and style.
PROJECTED IMPACTS
Immersive Brand Experience: Guests will engage with the store’s minimalist yet dramatic design ethos, leaving with a deeper appreciation of the brand’s commitment to balanced beauty and innovation.
Buzz & Engagement: The event will generate significant social media attention, amplifying brand awareness and excitement.
Business Impact: Strengthened customer relationships will drive increased foot traffic and sales in the days and weeks following the launch.
